It is a very tough job to revive
an unit once it falls into the trap of Stress. Financially, such units become
NPA and the owners are classified as defaulters in the CIBIL record. Ultimately
it has very few avenues open for raising finance . Thus few hopes of
revival amid severe challenges from all the sides. These few hopes need lot of
hard work, honesty, patience, focused approach and tough decisions if the unit has to see itself
revived.
An Stressed/NPA unit has typical
characteristic of exhausted options for
raising finance, huge losses, small and
semi-expert management team, low credibility with the suppliers, ongoing legal
issues with the lenders, high cost of business operations due to liquidity crunch
coupled with long overdue statutory liabilities and labour dues. Overall the
life of a stressed unit becomes so tough that for every step there are end
number of challenges .
In this situation what are the
ways to not only continue the business operations but also come out of the stress.
As per my experience very few units ( not more than 20%) bounce back, rest go
into oblivion. Reviving a unit under the tight noose of the lenders, government
scrutiny and paucity of funds needs lot of courage and sound strategy. Some
of the following suggestions may help in revival process:
1. The unit can be switched over to
job work : this will help in scaling up the operations and also generate
revenues without much investment;
2. Credit period needs to be
reduced to the maximum even if it causing some margin hit;
3. Non core asset, if any, should
be immediately disposed off. However this takes some time as proper pricing may
not be offered. While disposing of such assets ‘ liquidity’should be
preferred than the ‘value of sale’ as the need of the hour is liquidity. It is
to some extent emotional issue too but when there is fire at home, one can not
be selective in saving the life. However, this step is possible only with
the permission of the Lenders if assets are mortgaged.
4. Change in management team: cost
saving is the need of the hour and shall be strictly adhered , this need small
team with lowest possible cost. Such units can not afford very high cost team
but the talent Can not be compromised . Outsourcing the talent can be good option to fill the gap .
5. Any additional funding into the
form of debt should be avoided thought it may not be available too. The cost
saving is the earning too. Equity is the most suitable way of raising
funds. Management should be always open to the strategic investment even if it
transpires into the change in management for the benefit of the unit . There is
no better option than reviving the unit.
6. Above all, self confidence of
the owner is the key to revive the unit as he is the one who created it and has
the guts to revive too . Poor market support , tough legal battles and tight
financial position are only temporary obstacles need to be addressed with hard
and quick decisions, patience and positive attitude.
It may take 2-3
years to revive an unit but once the
revival happens, promoter can regain the lost image and money.
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